July 10, 2020

Vitamilk Mother’s Day Campaign

“When you look into a mother’s eyes, you know that is the purest love you can find on this earth.” – Mitch Albom

Mother’s Day is a day for honouring and celebrating mothers worldwide and their influence in our lives.

Who is your mother and what Vitamilk variant represent your mother?
Is she the Vitamilk energy booster? The one who fights your battles for you or gives you the hard training, very strict mom who never spares the rod?

Is she the Vitamilk Funky banana? The fun-loving kind of mom, just like a sister, sharing the same wig and high heels and very young at heart?

Is she the Vitamilk Double Choco? The cool, pampering type who corrects you in the most loving way possible, and just too sweet?

Is she the Vitamilk Original; Sweet, strong and cool at the same time and does so effortlessly?

A week to the Mother’s Day celebration, Vitamilk initiated a challenge on social media; Facebook, Instagram and Twitter dubbed “Which Vitamilk is your mother” asking people to do a video sharing which variant fits their mother.

30  people out of the lot were surprised with the new Vitamilk Strawberry Variant. The awards were presented on Sunday 10th May at Lapaz.

The challenge was a successful, increased reach, engagement and impressions on the various social media platforms.

read more
July 6, 2020

Vitamilk Ghana Wins Cocoa/Chocolate/Diary Product Of The Year Award, 2020

Vitamilk Ghana has emerged winner of the Cocoa/Chocolate/Diary Product of the Year award, at the Ghana Beverage Awards (GBA), 2020.

This year’s edition was held on 13th June as a virtual event streaming live on eTV Ghana, Facebook and on the GBA Website in adherence to the COVID19 safety measures.

Under the theme “Inspiring Excellence in Ghana’s Beverage Industry”, GBA aims at celebrating and inspiring Ghana’s beverage industry and its stakeholders.

The Beverage Industry is a fast-growing sector in the economy of Ghana. Over the years, it has been pivotal in providing refreshment and entertainment to the people of Ghana.

Vitamilk has always been a key brand, providing fresh wholesome soymilk with delicious taste. The brand continues to improve its health benefits since it was launched, by first introducing the Vitamilk Original Soymilk and later adding the Vitamilk Energy, Vitamilk Double Choco, Vitamilk Banana and Vitamilk Strawberry.

The inviting special Vitamilk strawberry variant launched recently is fortified with a pleasant taste, 23% fewer calories, 25% less fat than the diary milk, 35% lower sugar and 8grams of soy protein, which makes it unique in the market.

This award is a significant recognition of Vitamilk’s strong brand presence, quality and numerous healthy benefits.

GBA is organised by Global Media Alliance and supported by the Food Research Institute (FRI) under CSIR, Ghana Tourism Authority (GTA), Consumer Protection Agency and the Food and Beverage Association of Ghana (FABAG).

read more